Calling all shoppers! A new (and very nice) brand name outlet in Milan

Love to shop? Love to get a good bargain?

You're in luck! There's a new discount brand outlet in downtown Milan.
...More...

START UP FASHION DEMOCRACY, via Omenoni, 2, tel. +39.02.8909.3683

Don't be confused by their address on via Omenoni. Even their so-called handy dandy map on the back of their handout is wrong (come on, guys...where's the editorial control?). Maybe it's their legal address. That's possible.

The entrance, in any case, is under the portico on Piazza Meda, at the part where the piazza narrows to a point behind the church of San Fedele in the direction of Piazza della Scala.

On the ground floor (there's a step, though, so it's not very wheelchair accessible...lots of progress still to be made on this front in Italy) are things for women and men, I saw an upper area too packed with shoe boxes to be available for browsing, maybe they'll bring them down for you. More men's things are up another set of stairs, while things (lots!) for tots and for the house are downstairs (there is an elevator for that part of the store).

Lovely lovely LOVELY house things of the sort perfect for one's own home, or gifts.

Most of the discounts are up to 50%, according to their advertising, but I also saw a cheery knit throw for 70% off. Beautiful, and only about E. 35 (what's that...about $42 or $45?). (If you haven't indulged in this luxury, yet, run to do it! There's almost nothing so cozy as a knit blanket that keeps you warm, and snuggles up, and stretches comfortably to fit you while you're lounging on the couch, or bed.)

For other discount shopping tips, look up the category/label "Shopping" in the right hand column.

Enjoy!