As the organizers say, 'it's not a competition, it's a chance for dog lovers to get together, share their experiences and buy stuff.' This last point crucial to the continuing success of the event, of course.
All in Italian, but there's fun stuff to be experienced: free dog school lessons, a dog dance, dog agility, retrieving, lots of cat breeds to discover, seminars, a red carpet area for special viewings and...a restaurant where you and Fido and Fluffy can eat, together.
The entrance fee is E. 10, online pre-sale E. 6; kids, dogs and cats enter free-of-charge.
Saturday hours: 10 AM to 8 PM
Sunday hours: 9 AM to 7 PM
To go with public transportation (BEWARE, you'll need the regular ticket AND the supplement), take the 73 to the Linate Airport, then take either the 923 (direction: H.S. Raffaele, i.e., S. Raffaele Hospital) or the 930 (direction: Peschiera Borromeo) for just a few stops, and get off at the Via Novegro/Parco Esposizioni stop, then walk the short distance down via Novegro to the entrance. (These two last busses go only once a half an hour [!], so check the ATM web site for departure times, or you might even want to hoof it, I'm guessing that it would take about 15 minutes on foot.)
Quattro zampe in fiera
Parco Esposizioni Novegro
Via Novegro (no street number), Segrate
tel. 02 70200022
Thinking of going by car? The parking fee at the nearby official parking lot is E. 2.50 for all day. BEWARE of the illegal and unofficial parking farther from the center and more costly. For a map, go here.
I snapped Fido on the 2nd of March of this year.